Make sure you always respond to Google ratings or reviews, or reviews of your business on any other platform, whether they’re fake or genuine, good, bad or indifferent. Here’s what I did when someone gave my advertising agency a fake rating…
In branding, “cult” is anything but a four-letter word.
Achieve cult status with your brand, and you’ve found the pot of gold at the end of the rainbow – word-of-mouth. Can you do it?
Enough said. Or, if you want more (but not much more) of the skinny on brevity and advertising/marketing copywriting, here it is….
It’s almost over English-major advertising & PR word dinks like me can take. Wait. That makes no sense. Read it again…I’m over happy to help… What? What!?
If your marketing copywriter isn’t doing these 10 things when gathering information about your business, products and services, it’s time to find a new one.
Not every press release that ends with -XXX- has something to do with the adult entertainment industry. In fact, I’d guess very few, if any, do. So what the heck does it mean?
Blog posts for clients can get started just about anywhere, from topic to key personnel interviews to… radio interviews? Yep, even there…
The Philadelphia Eagles’ star quarterback is the BlackRidgeBANK spokesperson. Will despicable behavior by Eagles fans hurt the bank’s brand?
Owners and employees of a lot of small to mid-size companies are out there every day building strong brands by working their tails off and insisting on customer service that leaves people feeling like royalty. As self-defined “relationship-driven companies,” they take pride in it. And they should, because it takes a lot of pride to […]
Fredricks Communications and Darren Gibbins Photography are proud to present a new Fargo-Moorhead community project collaboration. “About Faces.” is a collection of profiles – in both images and words – about people who make Fargo-Moorhead and the surrounding regions what they have been, what they are and what they can be. Check out the first photo/story installment….
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