BankNorth logo

fredcomm roles

› branding & positioning
› messaging strategist
› creative direction
› project management
› copywriting
› radio scripting
› website content creation
› public relations

tools

› brand positioning statement
› website content
› internal communications
› customer communications
› print ads
› radio ads
› press releases
› direct mail
› logo & visual identity

BankNorth Print Advertisement

FSBND To BankNorth

brand reintroduction – we’ve always been headed this way

Banknorth is headed in a new direction.
But the truth is, the brand has always been headed this way.

Visual Identity & Messaging

BankNorth print ad - "Values-Based Banking. Always."