Explosive Messaging

let’s blow their minds


When it comes to promotional materials, that’s what the reaction of members of your target markets should be. Words should figuratively blast off of the page or the screen, hit them hard right between the eyes and make them want to take the next step in the buying process.

To make it happen, I use C4. Every bit of copy or SEO content I develop for you will be:

  • clear – Simple, easy-to-comprehend, everyday language will keep your reader engaged.
  • compelling – The words will be powerful and effective in describing the benefits of your
    company, product or service. Active voice and style – with vigorous writing, transitions
    between thoughts and so on – will move your prospects toward the action you desire.
  • consistent – The messaging will support your branding strategy and complements your other
  • concise – Short is sweet.

I’ll throw in the fifth “c” – creative – for free.

I implement them all into copy for advertorials, blog posts, business letters, corporate brochures, direct mail, LinkedIn articles, press releases/packets, print, radio and tv advertisements, product brochures, social media posts, video scripts, websites and whatever else you care to throw at me. I also create integrated campaigns that pull the appropriate deliverables together and capture your audience in myriad ways across channels.