Tip Tuesday – It’s Not Literally Dangerous in Copywriting, But…
Let’s be clear. No limbs will go flying when you use the word “literally” in your copywriting. Nevertheless, beware of using the word in your advertising and marketing content….
Entries by Martin Fredricks
Tip Tuesday – What Advertising, Marketing or Public Relations Costs
Everyone asks the question. “What’s it going to cost for x, y or z advertising, marketing or public relations service?” Recently, I heard the best answer of my nearly 20 years in this business…
Creativity Muscles: We All Have Them. We All Can Build Them.
Creativity is not a birthright. It’s not something you either have or you don’t. The truth is, we all have a creative muscle, and if we do our reps, attack our sets, rest and repeat, we all can make it big and downright bad….
Tip Tuesday – In Order to Achieve Greater Impact…
To be more concise and effective, forget the purists; always edit out “in order” and simply leave “to” in your advertising, marketing and public relations writing.
Tip Tuesday – The Magnificent Seven of Copywriting References
Which references do I keep on my shelves? and Which references should every copywriter have on their shelves? Depends on the copywriter, but these seven are indispensable to me….
Assure, Ensure & Insure – What’s on Second in Your Marketing?
You insure your car, ensure the bills are paid on time and assure your clients your creative ideas will be effective. Pity the marketing copywriter who gets them mixed up.
Tip Tuesday – In Copywriting, “Up” Gets the Thumbs Down
All due respect to Mick and the boys, but to elevate your copywriting, “start” giving “up” the thumbs down in your online and offline advertising, marketing and PR materials.
Why, How and Other Questions About Writing a Press Release
One of the most basic tools of marketing is the press release. It can garner extra exposure for your brand, company, product or service. So how do you do it?
Tip Tuesday – You Might Be Fortunate to Read This Communication Tip on Writing…
But it is not fortuitous. When writing copy, be careful with the words fortuitous and fortunate. Fortuitous events happen by chance, randomly. While they need not be fortunate events, they often are, e.g., “It was purely fortuitous that the meter reader came along less than a minute after I returned to my car.” Although […]
A Down-n-Dirty Tagline Scoop
I recently saw this tagline on the side of a truck from a local animal waste handling company – “Got Poop? We’ll Scoop.” My suggestion – We’ll Take Your Pet’s Business
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