September 2018 – Fredricks Communications

For the first time in its nearly 115-year history, BankNorth has moved beyond the borders of its home.

BankNorth TV - BankNorth in South Dakota: Values-Based Banking by Fredricks Communications

Click image to watch TV spot.

Today, First State Bank of Warner, S.D., opened its branches in Aberdeen and Warner, S.D. with its new name, BankNorth. The acquisition announcement is supported with print, radio and television ads, media relations and direct mail. Fredricks Communications provided connecting, scriptwriting, art direction and project management services.

The message –

“First State Bank of Warner is Now BankNorth, and we’re excited about the direction we’re headed. We’ve been First State Bank of Warner for a long time, and over the years, honesty, loyalty and integrity have been our guide. We’re still the same people in the same locations, and those same values still drive how we work with you every day.”

The acquisition announcement is part of a larger rebranding campaign for BankNorth, which was formerly First State Bank of North Dakota. Check out additional campaign elements and the new BankNorth website.

Thank you to BankNorth for allowing Fredricks Communications to be part of this project, and to all Fredricks Communications partners who helped pull everything off so beautifully: Bock’s Office Transformational Consulting, Creative Monke, Kelner Communications, Knight Printing, Midco, Solberg Design and Video Arts Studios.

A little love can go a long way… sometimes even to a comped cuppa.

This morning I was waiting in line at Caribou Coffee off of 25th Street South in Fargo. It wasn’t a very long line, but I figured I had enough time to put together a tweet.

My middle-aged fingers are pretty slow with the tapping (as my kids remind me every day, it seems), so the line dwindled while I pecked away at my iPhone keys. I wasn’t paying much attention, and just as I was finishing I heard a voice saying, “I can help you here, sir.” Of course I was keeping the barista waiting and there was a line behind me.

I stepped up to the counter, apologizing and explaining that I had been “…giving you guys a little love on Twitter.”

“Really?” he said. “What’d you write.”

So I showed him. He was saying how cool that was and thanking me when the manager overheard. The manager took a quick glance. “Comp his drink,” he said to the barista.

And that’s how I got my free cuppa joe this morning.

How cool is that?

Here’s to the fine folks @cariboucoffee off of 25th Street South in Fargo, N.D., who’re over there working their butts off right now. If you get a chance, go show ’em some love. You might not get a free cup, but the people and the coffee are great.