Engagement Manager Kevin Spaulding didn’t really see the need to bring in a freelance copywriter for the relationship planning document he planned to use with clients. “Just wait and see,” said Sales & Marketing Director Brant Flint…
There are lots of great reasons to work with Fredricks Communications on building an effective brand story and communicating it through advertising, marketing and public relations that works. Here are the top 10.
If you work in public relations, or if PR responsibilities fall to you by default in your company, it’s a good idea to keep these keys to effective PR writing in mind.
We need lively, engaging copy to sell anything. Keep your copywriting clear, keep it brief, and provide work without with. Allow me to explain….
Employees are the most valuable assets of any business, if they’re freed to contribute and thrive. Managers and owners hire them for their brains and abilities; it doesn’t make much sense to shut down their potential before they even get started.
As professional public relations writers, we should do a little better than using qualifiers. We should be deleting extra words like “little,” “rather,” “very” and “pretty” anyway. Even if they look pretty.
BankNorth announced its acquisition of banks in SD with this TV spot, print, radio, media relations and direct mail created by FredComm & project partners.
A little love can go a long way… sometimes even to a free cuppa. Here’s to the fine folks @cariboucoffee. If you get a chance, go show ’em some love. You might not get a free cup, but the people and the coffee are great.
For nearly 115 years, First State Bank of North Dakota has served customers and communities in rural North Dakota with honesty, loyalty and integrity. It’s been Values-Based Banking. FSBND became BankNorth on July 20, 2018. And it’s still Values-Based Banking.
Copywriting is like driving. Do it well, and your readers-passengers won’t even mind that you’ve been steering them in a particular direction all along.
I am a proud member of Creatives for Climate (C4C), a not-for-profit and global network of thousands of professionals committing their creativity to driving positive impacts. C4C membership includes a commitment to avoid work with fossil fuels clients.
Fredricks Communications is a proud signatory of the Clean Creatives pledge to eschew work with fossil fuels companies and organizations. We’re a movement of advertisers, PR professionals and clients cutting ties with fossil fuels to fight climate change. Join us today!
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