This outdoor advertising campaign in the London Underground for a flea treatment company made me paws… er, eh, pause.
About Martin Fredricks
This author has yet to write their bio.Meanwhile lets just say that we are proud Martin Fredricks contributed a whooping 48 entries.
Entries by Martin Fredricks
Engagement Manager Kevin Spaulding didn’t really see the need to bring in a freelance copywriter for the relationship planning document he planned to use with clients. “Just wait and see,” said Sales & Marketing Director Brant Flint…
There are lots of great reasons to work with Fredricks Communications on building an effective brand story and communicating it through advertising, marketing and public relations that works. Here are the top 10.
If you work in public relations, or if PR responsibilities fall to you by default in your company, it’s a good idea to keep these keys to effective PR writing in mind.
We need lively, engaging copy to sell anything. Keep your copywriting clear, keep it brief, and provide work without with. Allow me to explain….
Employees are the most valuable assets of any business, if they’re freed to contribute and thrive. Managers and owners hire them for their brains and abilities; it doesn’t make much sense to shut down their potential before they even get started.
As professional public relations writers, we should do a little better than using qualifiers. We should be deleting extra words like “little,” “rather,” “very” and “pretty” anyway. Even if they look pretty.
BankNorth announced its acquisition of banks in SD with this TV spot, print, radio, media relations and direct mail created by FredComm & project partners.
A little love can go a long way… sometimes even to a free cuppa. Here’s to the fine folks @cariboucoffee. If you get a chance, go show ’em some love. You might not get a free cup, but the people and the coffee are great.
The rule against splitting infinitives and other verb phrases is a myth. In your advertising, marketing and public relations, copywriter like people speak. Split away!