Your tagline should differentiate your company from your competitors. It should at least be interesting, if not intriguing. It should highlight your value proposition. In short, your tagline should make people in your target markets stop, think and want to learn more.
I’ve developed many taglines for clients over the years; here are examples. Regardless of who I was working for or whose line it was, anyway, these are the criteria I use to evaluate and ensure taglines are solid.
It’s impossible to comprehend everything related to company, culture, objects, products/services and people that have gone into a tagline just by reading it. If you’d like to hear the stories behind these taglines and the considerations that went into them, please let me know; I’d love to walk you through them.
And when you’re ready, let’s talk about your culture, products/services, customers and target markets. Then we’ll come up with a positioning line that will do the things above, and – most importantly – help you gain leads, sell more or get more support for your cause.