It’s Your Brand – Build It. Position It. Protect It.
make sure everyone knows who you are, where you stand and what makes you different
Branding is what you do to build and maintain a strong identity so prospects have a positive image of your organization and your offerings. Any time people think of what you sell, you want to be at the top of their list. But it’s anything but simple. I’ll help you…
- define what your identity is now and what you want it to be.
- define your position compared to your competitors and create a compelling positioning line,
a.k.a., tagline. - develop a messaging framework that highlights your differentiators and gives you a road
map for all future communications.. - deliver clear, concise and honest brand messages through strategic copywriting and SEO content development.
- answer the golden question for customers and prospects – what’s in it for me?
positioning: stake your claim
Positioning is the process of placing your company, products and services in the most profitable place possible as compared to your competitors. It’s how you set yourself apart in terms of your own strengths – service, time, cost, expertise, quality, etc. – planting a flag in the fertile soil of prospects’ minds and protecting it.
taglines – tantalize your target markets
Your tagline should differentiate your company from your competitors. It should at least be interesting, if not intriguing. It should highlight your value proposition. In short, your tagline should make people in your target markets stop, think and want to learn more.
I’ve developed many taglines for clients over the years; here are examples. Regardless of who I was working for or whose line it was, anyway, these are the criteria I use to evaluate and ensure taglines are solid.
It’s impossible to comprehend everything related to company, culture, objects, products/services and people that have gone into a tagline just by reading it. If you’d like to hear the stories behind these taglines and the considerations that went into them, please let me know; I’d love to walk you through them.
And when you’re ready, let’s talk about your culture, products/services, customers and target markets. Then we’ll come up with a positioning line that will do the things above, and – most importantly – help you gain leads, sell more or get more support for your cause.
