Advertising, Branding & Public Relations

it’s your business. it’s your story. let’s tell it well.

I’m a messaging strategist, content creator and copywriter with 20+ years in advertising, branding and public relations.

I help regional, national and international companies tell their stories well,

from the big brand picture to the product/service stories that move customers and prospective customers to action.

I can do the same for you.

let’s get to work.

branding | positioning

copy | seo content

Click the images to see complete pieces or campaigns.

stories that sell | compel

good words

Logo of HUSUM WindEnergy, a wind energy tradeshow in Husum, Germany and former Fredricks Communications client.

Martin helped us to understand the dynamics and the market, including inter-cultural differences… (He) was able to make American exhibitors feel at home in Husum, Germany, and contributed through his warm-hearted and reliable personality to the very special ambiance of our exhibition.


Hanno Fecke Trade Fair Director, Messe Marketing

Logo of WolfDesign, a Fredricks Communications client based in Minnesota that designs and manufactures of work truck and snow removal equipment and accessories.

I’ve worked with a number of writers and marketing strategists in my career, but few who take the time to learn and thoroughly understand the concepts like Martin does. I have a demanding eye for great writing, clarity and correct grammar use. Martin delivers on all fronts.


Mark HolmanDirector & General Manager, WolfDesign

BankNorth logo

In addition to his strong writing skills, Martin demonstrates high integrity with everyone and everything he touches. With polished listening skills and direct communication style, I find high value in our interactions and couldn’t be more pleased with the end results.


Bernie SinnerSenior Lending Officer, BankNorth

Bock's Office logo

I love working with Martin. He is a master of the English language, and uses a unique blend of left-brained and right-brained skills to make sure every encounter he has with his clients is top-notch.


Jodee BockOwner, Bock’s Office

Martin is knowledgeable, creative, professional and efficient. He takes great care with understanding the material he’s working on and packages his stories with accuracy and appeal. He has an invaluable ability to build rapport with interviewees and I can’t say enough about how much that’s appreciated.


Stephanie HoffDirector of Corporate Communications & Director of Public Relations, Otter Tail Corporation

(Martin) was absolutely amazing with helping to get some great PR material put together. He asked a lot of thought-provoking questions that really helped us put our best foot forward. We absolutely would hire him again.

watch the video

Matt ChausseeCEO, Be More Colorful

Lifetime Vision logo

Martin Fredricks is more than a talented guy with words and copy editing. He’s great at messaging, content, design and SEO, and he’s a good listener.


Christine YunkerCo-Owner & Marketing Manager, Lifetime Vision

Logo for Fetch Auto Rescue, a Fredricks Communications client that provides its members roadside assistance and other driving-related benefits. Logo includes company name.

Fredricks Communications has become my go-to for copywriting and content, and I plan to work with Martin on future ventures. He is very easy to work with, highly responsive and professional, so I know I’m going to get what I need when I need it.


Brian BraschPresident, Fetch Auto Rescue & Hawkinson

Greater Fargo Moorhead EDC Smart Move srcset=Fargo Moorhead logo. Fredricks Communications helped develop the tagline and related materials for the organization.” width=”200″ height=”36″ />

The Greater Fargo Moorhead EDC has a long history of working with Martin and Fredricks Communications. Martin does his research, asks the right questions and breaks down complicated information. His writing is clean and crisp, and he quickly gets to the heart of the message.


Lisa Gulland-Nelson VP of Marketing & Public Relations, Greater Fargo Moorhead Economic Development Corporation

Korindo Wind - The Power of Precision tagline

Fredricks Communications’ invaluable service to Korindo Wind stems from gaining a fundamental understanding of our business, then clearly addressing where we need to go and how.


David ChoiGeneral Manager, Korindo Wind

Logo of RG Industries, an electrical product company in Santa Fe Springs, CA and Fredricks Communications client

Martin understood our core values and provided us with amazing content for our website and other marketing material. I received everything quickly and enjoyed Martin’s professionalism throughout our project.


Veronika GaminoVP of Sales & Marketing, RG Industries

Logo of Knight Printing, Fargo ND

The printing industry requires that projects be timely and kept on track. Martin has always provided immaculate electronic files when expected and proof approvals are prompt, allowing us to deliver projects as promised. His professionalism is unsurpassed!


Jeff AndersonAccount Executive, Knight Printing

I needed new content for Bold Leading’s homepage, for a drip email campaign and a landing page, and I needed it quickly. Martin asked great questions, listened carefully, then created messaging that was on the mark for my business. I’m looking forward to working with Fredricks Communications again. 


Dave Sena Owner, Bold Leading

good work

component services
› advertising
› art/creative direction
branding & brand positioning
messaging strategies
› content creation
creative concepting
› integrated marketing campaign planning & execution
› project management
› public & media relations

component deliverables
› annual reports
blog posts
› brochures
› corporate & sales materials
messaging strategies
› direct mail
› email campaigns
› feature stories
messaging strategies
› positioning lines (aka, taglines)
› professional bios
seo content
› speeches
› social media posts
› video scripts
› website content

good posts

Icon for the Red letter blog
Cropped image from Itch outdoor campaign by NOW
Cropped image from Itch outdoor campaign by NOW

Itch - Killing It Right. NOW.

This outdoor advertising campaign in the London Underground for a flea treatment company made me paws... er, eh, pause.