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Can Your Brand Join the Cult of Cults?
/in Marketing /by Martin FredricksIn branding, “cult” is anything but a four-letter word.
Achieve cult status with your brand, and you’ve found the pot of gold at the end of the rainbow – word-of-mouth. Can you do it?
Tip Tuesday – Advertising Copyriting: Keep It Brief
/in Advertising, Tip Tuesday /by Martin FredricksEnough said. Or, if you want more (but not much more) of the skinny on brevity and advertising/marketing copywriting, here it is….
Almost More Than an Advertising & PR Word Dink Can Take
/in Marketing /by Martin FredricksIt’s almost over English-major advertising & PR word dinks like me can take. Wait. That makes no sense. Read it again…I’m over happy to help… What? What!?
Tip Tuesday – Listen Up!
/in Consulting, Tip Tuesday /by Martin FredricksIf your marketing copywriter isn’t doing these 10 things when gathering information about your business, products and services, it’s time to find a new one.
XXX in Press Releases
/in Marketing /by Martin FredricksNot every press release that ends with -XXX- has something to do with the adult entertainment industry. In fact, I’d guess very few, if any, do. So what the heck does it mean?
Blog Posts: Topic, Interview… Airwaves?
/in Marketing /by Martin FredricksBlog posts for clients can get started just about anywhere, from topic to key personnel interviews to… radio interviews? Yep, even there…
Nasty Philly Fans and the BlackRidgeBANK Brand
/in Marketing /by Martin FredricksThe Philadelphia Eagles’ star quarterback is the BlackRidgeBANK spokesperson. Will despicable behavior by Eagles fans hurt the bank’s brand?
Three Phone No-Nos for Relationship-Driven Businesses and How to Turn Them into Customer Service Yes-Yeses
/in Marketing /by Martin FredricksOwners and employees of a lot of small to mid-size companies are out there every day building strong brands by working their tails off and insisting on customer service that leaves people feeling like royalty. As self-defined “relationship-driven companies,” they take pride in it. And they should, because it takes a lot of pride to […]
Real People. Real Stories. Fargo-Moorhead.
/in Marketing /by Martin FredricksFredricks Communications and Darren Gibbins Photography are proud to present a new Fargo-Moorhead community project collaboration. “About Faces.” is a collection of profiles – in both images and words – about people who make Fargo-Moorhead and the surrounding regions what they have been, what they are and what they can be. Check out the first photo/story installment….