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Orwellian Copywriting/in Copywriting /by admin
To heck with the purists; “impacting” is a perfectly acceptable way to write fewer words in advertising and public relations.
New Work – Cohen & Cobalt Blog Posts/in Blog Post Writing, Writing /by Martin Fredricks
FredComm works with Ohio-based recycling companies Cohen and Cobalt to develop blog posts.
Trails Please Foundation & Foot to Soil Copywriting/in Copywriting /by Martin Fredricks
Fredricks Communications is honored to be working with Foot to Soil and the Trails Please Foundation. They’re changing the lives of individuals, families and communities, one healing outdoor experience at a time.
TV Ad Concepting & Scriptwriting/in Television /by Martin Fredricks
Some of my first TV spots were for secondhand smoke reduction groups, like these two. Smoking cessation specialists from around the U.S. voted the “Dead Uniform” the spot the most likely to reduce secondhand-smoke exposure.
Lions United Opens Doors Wider With ROAR Scholarship/in New Work /by Martin Fredricks
New Work – Lions United Fitness Center “ROAR Scholarship” messaging development, website content & copywriting.
SnowWolf Video Introduces ActivEdge/in New Work /by Martin Fredricks
SnowWolf released it’s latest sharp snow-removal accessory last week, the ActivEdge. FredComm was honored to help with the launch.
Snow Plowing for Good/in Good Words /by Martin Fredricks
Breast cancer is a menace to women and men. One Fredricks Communications client – SnowWolf – is doing something about it for the second straight year.
Itch – Killing It Right. NOW./in Advertising /by Martin Fredricks
This outdoor advertising campaign in the London Underground for a flea treatment company made me paws… er, eh, pause.
New Work – True|IT Gets IT with Messaging, Website, Copywriting/in New Work /by Martin Fredricks
Engagement Manager Kevin Spaulding didn’t really see the need to bring in a freelance copywriter for the relationship planning document he planned to use with clients. “Just wait and see,” said Sales & Marketing Director Brant Flint…