BankNorth – We’ve Always Been Headed This Way

BankNorth logo

 

BankNorth is moving forward in a new direction. But the brand has always been headed this way.

BankNorth print ad - "Values-Based Banking. Always."For nearly 115 years, First State Bank of North Dakota has served customers and communities in rural North Dakota with honesty, loyalty and integrity. It’s been Values-Based Banking.

FSBND became BankNorth on July 20, 2018. And it’s still Values-Based Banking.

 

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Congratulations to Fredricks Communications client BankNorth, which has officially changed its brand name from First State Bank of North Dakota (FSBND). FredComm is proud to have played a role in the rebranding and reintroduction effort.

For more on the renaming/rebranding process, check out the FredComm BankNorth page.

A huge thank you to FredComm’s project partners for your fantastic work:

Creative Monke 
Bock’s Office Transformational Consulting
Solberg Design
Kelner Communications
Knight Printing
Video Arts Studios

Of course, the greatest kudos go to BankNorth’s internal team. Well done!

The brand transition messaging will continue to evolve through the end of the year. Stay tuned!

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