Entries by Martin Fredricks

XXX in Press Releases

Not every press release that ends with -XXX- has something to do with the adult entertainment industry. In fact, I’d guess very few, if any, do. So what the heck does it mean?

Three Phone No-Nos for Relationship-Driven Businesses and How to Turn Them into Customer Service Yes-Yeses

Owners and employees of a lot of small to mid-size companies are out there every day building strong brands by working their tails off and insisting on customer service that leaves people feeling like royalty. As self-defined “relationship-driven companies,” they take pride in it. And they should, because it takes a lot of pride to […]

Real People. Real Stories. Fargo-Moorhead.

Fredricks Communications and Darren Gibbins Photography are proud to present a new Fargo-Moorhead community project collaboration. “About Faces.” is a collection of profiles – in both images and words – about people who make Fargo-Moorhead and the surrounding regions what they have been, what they are and what they can be. Check out the first photo/story installment….

New Work – Ventoco Messaging & Website Content

Managerial Expertise and Experience for Renewable Energy Companies   It’s not often that a website content creator gets triple exclamation points. Lars Møller, partner and chief executive officer at Ventoco in Bensenville, Ill., hit me with two sets of them in the same email last week, much to my surprise and delight. The previous week […]

“Special” Copywriting and Content for “Special” Organization

Built on Bravery Builds Athletes of All Abilities Andrew Cameron knows how to train athletes, especially special needs individuals and Special Olympics athletes. He recently started a new organization – Built on Bravery – to help them become the very best they can be. Built on Bravery provides individualized personal training and more focused Special […]

Advertising & Public Relations Thanks – It Goes Both Ways

I was delighted this past week to receive a thank-you card from Krista Andrews & Tim Brookins at PartUs. Now it’s my turn to say thanks; you really made my day. It’s one thing when an advertising, marketing and public relations service provider sends a thank-you card to a client. It’s good form, and really […]