Entries by Martin Fredricks

“Special” Copywriting and Content for “Special” Organization

Built on Bravery Builds Athletes of All Abilities Andrew Cameron knows how to train athletes, especially special needs individuals and Special Olympics athletes. He recently started a new organization – Built on Bravery – to help them become the very best they can be. Built on Bravery provides individualized personal training and more focused Special […]

Advertising & Public Relations Thanks – It Goes Both Ways

I was delighted this past week to receive a thank-you card from Krista Andrews & Tim Brookins at PartUs. Now it’s my turn to say thanks; you really made my day. It’s one thing when an advertising, marketing and public relations service provider sends a thank-you card to a client. It’s good form, and really […]

New Work – SnowWolf Press Release & Social Media

Fredricks Communications recently had the pleasure of working, once again, with Burnsville, Minn.-based SnowWolf, for the release of its latest innovation, the QuattroPlowHD. FredComm created a press release for the new attachment and developed headline/content for a series of social media posts. SnowWolf is a highly innovative leader in the snow-removal equipment market. Over the years […]

The Red Letter – What’s in the Name?

The name for The Red Letter grew from the hair on my head to the copywriting, strategic messaging and brand consulting services I provide. In other words, it combines a number of Fredricks Communications brand and personal-identity ideas. The first is as plain as the red hair on my head. I come by it honestly. My grandfather, […]

Tortoise & Hare Write-Off

“Do you have any tips for writing copy and content faster?” a colleague texted recently. My response probably seemed to contradict the question: Sloowwwwww doowwwwwn. Wha-? How does slowing down make one faster, especially when it comes to getting characters onto a blank screen? It makes no sense! Who ever said writing is supposed to make […]

The “Duh” Metric for Blog Posts

Circular Logic in Content Goes Nowhere Fast Online marketing and social media people write thousands, if not hundreds of thousands, of words each day about blogging, copywriting, SEO, content development, inbound marketing, social ROI, metrics and on and on. A couple of weeks ago I read a few hundred of those words that… well…. let’s […]