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New Work – Ventoco Messaging & Website Content
/in Marketing /by Martin FredricksManagerial Expertise and Experience for Renewable Energy Companies It’s not often that a website content creator gets triple exclamation points. Lars Møller, partner and chief executive officer at Ventoco in Bensenville, Ill., hit me with two sets of them in the same email last week, much to my surprise and delight. The previous week […]
“Special” Copywriting and Content for “Special” Organization
/in Marketing /by Martin FredricksBuilt on Bravery Builds Athletes of All Abilities Andrew Cameron knows how to train athletes, especially special needs individuals and Special Olympics athletes. He recently started a new organization – Built on Bravery – to help them become the very best they can be. Built on Bravery provides individualized personal training and more focused Special […]
Advertising & Public Relations Thanks – It Goes Both Ways
/in Marketing /by Martin Fredricks“Thank you for the wonderful work you did for PartUs! If you ever need a professional reference, please let us know and we’d be happy to do so! Thanks again!”
New Work – SnowWolf Press Release & Social Media
/in Marketing /by Martin FredricksFredricks Communications recently had the pleasure of working, once again, with Burnsville, Minn.-based SnowWolf, for the release of its latest innovation, the QuattroPlowHD. FredComm created a press release for the new attachment and developed headline/content for a series of social media posts. SnowWolf is a highly innovative leader in the snow-removal equipment market. Over the years […]
No Pride in “Pretty Sure”
/in Great work, Marketing /by Martin FredricksI learned about taking pride in my work in the back of a 1970s station wagon.
Yeah, I know – that just sounds wrong. But it’s true.
It was my Uncle John’s old wagon, a Chrysler, I think, or maybe a Dodge.
Creating and Evaluating Advertising and Marketing Taglines
/in Marketing /by Martin FredricksYour brand positioning line, a.k.a. tagline, is more than just a catchy phrase. It’s the first message your customers and prospects get from your company or organization. As such, it can be a key to the success of your advertising and marketing.
Marketing Consultant – “I’ll Help You”
/in Marketing /by Martin FredricksThe Red Letter – What’s in the Name?
/in Marketing /by Martin FredricksThe name for The Red Letter grew from the hair on my head to the copywriting, strategic messaging and brand consulting services I provide. In other words, it combines a number of Fredricks Communications brand and personal-identity ideas. The first is as plain as the red hair on my head. I come by it honestly. My grandfather, […]
Tortoise & Hare Write-Off
/in Marketing /by Martin Fredricks“Do you have any tips for writing copy and content faster?” a colleague texted recently. My response probably seemed to contradict the question: Sloowwwwww doowwwwwn. Wha-? How does slowing down make one faster, especially when it comes to getting characters onto a blank screen? It makes no sense! Who ever said writing is supposed to make […]