Television – Fredricks Communications

I love concepting and writing scripts for TV spots. I did some of my first for secondhand smoke reduction groups, like the two below. Smoking cessation specialists from around the country voted the “Dead Uniform” spot the TV advertisement most likely to reduce secondhand-smoke exposure that was created in 2002. “Order Up” was another spot created for the North Dakota Statewide Public Education Task Force on Tobacco. At the time I was working at GL Ness, an integrated marketing communications firm in Fargo, N.D. I was on the creative and strategic planning teams and was the sole copywriter at the agency.

“Dead Uniform”

Read the “Dead Uniform” script.

“Order Up”

Read the “Order Up” script.

If you’d like some help with your TV scripts and produced spots, give Fredricks Communications a shout.

For the first time in its nearly 115-year history, BankNorth has moved beyond the borders of its home.

BankNorth TV - BankNorth in South Dakota: Values-Based Banking by Fredricks Communications

Click image to watch TV spot.

Today, First State Bank of Warner, S.D., opened its branches in Aberdeen and Warner, S.D. with its new name, BankNorth. The acquisition announcement is supported with print, radio and television ads, media relations and direct mail. Fredricks Communications provided connecting, scriptwriting, art direction and project management services.

The message –

“First State Bank of Warner is Now BankNorth, and we’re excited about the direction we’re headed. We’ve been First State Bank of Warner for a long time, and over the years, honesty, loyalty and integrity have been our guide. We’re still the same people in the same locations, and those same values still drive how we work with you every day.”

The acquisition announcement is part of a larger rebranding campaign for BankNorth, which was formerly First State Bank of North Dakota. Check out additional campaign elements and the new BankNorth website.

Thank you to BankNorth for allowing Fredricks Communications to be part of this project, and to all Fredricks Communications partners who helped pull everything off so beautifully: Bock’s Office Transformational Consulting, Creative Monke, Kelner Communications, Knight Printing, Midco, Solberg Design and Video Arts Studios.