February 2020 – Fredricks Communications

Take a (healing) hike.

Fredricks Communications is proud to be working with Foot to Soil and the Trails Please Foundation, both of Franklin, Tenn.

A significant percentage of families in our nation, including many led by single mothers, can’t afford a vacation, even a one-night camping trip. And a lot of them don’t have transportation in the first place. Foot to Soil is working to change our communities one family and one person at a time by taking them to the outdoors for a unique camping and hiking experience. The Trails Please Foundation is a 501(C)(3) that raises funds for the program.

Fredricks Communications helped the organizations’ founder to develop the organizations’ messaging, developed website content and wrote copy for a program introduction/fundraising flyer.

Thank you, Glenn Sweitzer for taking a chance on a copywriter hundreds of miles away.

Please consider making a donation to the Trails Please Foundation today.

Click to view full e-blast.

Screenshot of Trails Please Foundation website copy, copywriting Fredricks Communications

Click to visit full Trails Please Foundation website.

I love concepting and writing scripts for TV spots. I did some of my first for secondhand smoke reduction groups, like the two below. Smoking cessation specialists from around the country voted the “Dead Uniform” spot the TV advertisement most likely to reduce secondhand-smoke exposure that was created in 2002. “Order Up” was another spot created for the North Dakota Statewide Public Education Task Force on Tobacco. At the time I was working at GL Ness, an integrated marketing communications firm in Fargo, N.D. I was on the creative and strategic planning teams and was the sole copywriter at the agency.