it’s your business. it’s your story. let’s tell it well.

1. Focus on Your Strengths
   There’s no need to steal time and energy from your passion and core competency. Instead, benefit from a great brand story without taking your eye off the ball. Listen, you’re great at what you do. Why not hire someone who is great at strategic messaging development, copywriting and content creation for advertising, marketing, public relations and social media?
2. You’re Too Busy
   Isn’t everyone? Let me take that copywriting or content creation project off your plate, get it done well and give it back to you, ready to go.
3. Copywriting Is Not Like Other Writing
   Anyone can string words together, but few can effectively copywrite. Advertising, marketing and promotional materials require specialized experience and expertise, and Fredricks Communications has it.
4. Fresh Perspective
   You’re close to your business or institution, as you should be. But maybe you’re too close to give the branding and messaging a new, more objective and more effective approach. I’ll bring a fresh eye to the project and to your business.
5. Experience
   I’ve been in advertising, marketing and advertising for a couple of decades, and I was a newspaper reporter/editor before that. I’ve served all kinds of clients, from sole proprietors to companies with hundreds of employees, that do business in my region, across the country and globally. And they keep coming back.
6. Strategic Focus & Execution
   You need more than just a wordsmith; you need someone who can help with strategic direction, too. I’ve been building brands and strategic messaging for a long time, so I can, and do. Plus, I can do it better, faster and cheaper than a large agency with several layers of people (bottlenecks) on your account.
7. Deadlines Are Sacred
   FredComm has a rock-solid track record for on-time delivery.
8. Pout-Free Service
   You want someone who is easy to work with, puts ego aside, produces crisp and effective writing, and won’t make a scene if you make copy changes. That’s me.
9. Best Team for Every Client
   I’ve worked in agencies and as part of an in-house marketing team. That background trained me to think visually and work closely with art directors and graphic designers on creative concepts, a valuable skill essential to producing strong work. With my “virtual team,” a group of talented professionals who provide complementary services like graphic design, website design, photography and so on, I’m able to deliver exceptional work without breaking your bank.
10. Less Expense
    Some people think hiring outside talent on a project basis is expensive. In fact, the opposite is true. You get exceptional results while saving the costs of salary, benefits, and office space for an on-staff writer. Plus, the more you work with me, the more I get to know your organization, products and services, and the faster I can do every new project.

Bonus: Fun
I like to have it. So do the pros I work with. And FredComm clients appreciate it.

Let’s get started. To build an effective brand story through strategic messaging development, copywriting, content creation and all the associated services that lead to advertising, marketing and public relations success, get in touch today.