Enough said.

Or, if you want more detail, here it is –

Like all of us, members of your target markets are bombarded by thousands of marketing messages every day. And, also like all of us, they have less than zero time to burn and are not likely to take much of it to read advertising/marketing copy.

It’s the “Get in, get out and live to fight another day” of advertising/marketing messaging:

• Grab attention.
• Deliver a compelling message quickly.
• Close with a strong call to action.

So. There you have it.

As I said, enough said.