I recently saw this tagline on the side of a truck from a local animal waste handling company –

Got Poop? We’ll Scoop.

Not bad, necessarily, but I’d have gone with this –

We’ll Take Your Pet’s Business

To be fair, there’s a lot related to company, culture, objects, products, services and people that goes into a tagline – references, inferences and meanings that don’t immediately meet the eye but stick with viewers, even if they don’t know it – so it’s nearly impossible to grasp everything on first glance.

Check out some of the taglines FredComm has developed for clients and the loose criteria I followed in creating them.

If you’d like to hear more about any of them, please feel free to drop me a line.