KA-BLAM!

That’s the reaction of members of your target markets should have whenever they see your ad, marketing piece or website. Words should figuratively blast off of the page or the screen, hit them hard right between the eyes and make them want to take the next step in the buying process.

To make it happen, I use C4. Every bit of copy or SEO content I develop for you will be:

• clear – Simple, easy-to-comprehend, everyday language will keep your reader engaged.
• compelling – The words will be powerful and effective in describing the benefits of your
  company, product or service. Active voice and style – with vigorous writing, transitions
  between thoughts and so on – will move your prospects toward the action you desire.
• consistent – The messaging will support your branding strategy and complements your other
  communications.
• concise – Short is sweet.

I’ll throw in the fifth “c” – creative – for free.

The goal is to get your target markets to sit up and take notice, and it’s what I strive for every time I write advertorials, blog posts, business letters, corporate brochures, direct mail, LinkedIn articles, press releases/packets, print, radio and tv advertisements, product brochures, social media posts, video scripts, websites and whatever else you care to throw at me. I also develop and execute integrated campaigns that pull the appropriate deliverables together and capture your audience in myriad ways across multiple channels.

In the end it’s how, together, we tell your story well.