TV Ad Concepting & Scriptwriting

Some of my first TV spots were for secondhand smoke reduction groups, like these two. Smoking cessation specialists from around the U.S. voted the “Dead Uniform” the spot the most likely to reduce secondhand-smoke exposure. 

Screenshot of Lions United ROAR Scholarship webpage

Lions United Opens Doors Wider With ROAR Scholarship

New Work – Lions United Fitness Center “ROAR Scholarship” messaging development, website content & copywriting.

Screenshot from SnowWolf ActivEdge video - scriptwriting by Fredricks Communications

SnowWolf Video Introduces ActivEdge

SnowWolf released it’s latest sharp snow-removal accessory last week, the ActivEdge. FredComm was honored to help with the launch.

Snow Plowing for Good

Breast cancer is a menace to women and men. One Fredricks Communications client – SnowWolf – is doing something about it for the second straight year.

Cropped image from Itch outdoor campaign by NOW

Itch – Killing It Right. NOW.

This outdoor advertising campaign in the London Underground for a flea treatment company made me paws… er, eh, pause.

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