What’s in a Line?

actually, quite a bit

Your brand positioning line, a.k.a. tagline, carries a lot of weight. Make sure it comes heavy.

Here are some of the positioning lines/taglines I’ve created for clients. There are others I created while an employee at other agencies, which means I can’t list them here, but I can tell you about them – and I’ll be glad to do so. Regardless of who I was working for or whose line it was, anyway, these are the criteria I’ve always used to evaluate whether the lines were good or not.

Read more.

Korindo Wind - The Power of Precision tagline
Lions United Fitness Center logo
Lift'n Buddy logo with tagline
BankNorth logo
ATS (Anderson Trucking Service) logo and tagline
Fetch Auto rescue logo with tagline

fetch auto rescue

Greater Fargo Moorhead EDC Smart Move>Fargo Moorhead logo. Fredricks Communications helped develop the tagline and related materials for the organization.

greater fargo moorhead edc

Mid-State Seed logo
Eventide logo with former tagline