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Martin C. “Red” Fredricks on advertising, marketing, PR, business communication and whole heck of a lot more.

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BankNorth in South Dakota: Values-Based Banking

BankNorth TV - BankNorth in South Dakota: Values-Based Banking by Fredricks Communications

Click to watch :30 TV – “BankNorth in South Dakota: Values-Based Banking” by Fredricks Communications and Midco.

For the first time in its nearly 115-year history, BankNorth has moved beyond the borders of its home. Today, First State Bank of Warner, S.D., opened its branches in Aberdeen and Warner, S.D. with its new name, BankNorth. The acquisition announcement is supported with print, radio and television ads, media relations and direct mail. Fredricks Communications provided connecting, scriptwriting, art direction and project management services.

The message –

“First State Bank of Warner is Now BankNorth, and we’re excited about the direction we’re headed. We’ve been First State Bank of Warner for a long time, and over the years, honesty, loyalty and integrity have been our guide. We’re still the same people in the same locations, and those same values still drive how we work with you every day.”

The acquisition announcement is part of a larger rebranding campaign for BankNorth, which was formerly First State Bank of North Dakota. Check out additional campaign elements and the new BankNorth website.

Thank you to BankNorth for allowing Fredricks Communications to be part of this project, and to all Fredricks Communications partners who helped pull everything off so beautifully.