Branding and Positioning

stake your claim

Branding is what you do to build and maintain a strong identity so prospects have a positive image of your organization and your offerings. Any time people think of what you sell, you want to be at the top of their list. But it’s anything but simple. I’ll help you

  • define what your identity is now and what you want it to be
  • define your position compared to your competitors and create a compelling positioning line,
    a.k.a., tagline
  • develop a messaging framework that highlights your differentiators and gives you a road
    map for all future communications
  • deliver clear, concise and honest brand messages through strategic copywriting and SEO content development
  • answer the golden question for customers and prospects – what’s in it for me?

services

  • branding & positioning
  • messaging strategy development
  • creative concepting
  • copywriting
  • seo copywriting
  • content creation
  • public & media relations
  • account & project management
  • creative direction

industry / sector experience

  • agriculture
  • banking/financial
  • civic/government
  • construction
  • education/university/research
  • electrical device supply
  • health care
  • insurance
  • it systems/software
  • nonprofit/advocacy
  • paper recycling
  • public health
  • telecommunications
  • trucking
  • utilities
  • wind energy
  • workforce safety

deliverables

  • messaging development
  • messaging strategies
  • communication & public relations plans
  • brand positioning lines (aka, taglines)
  • website content
  • e-blasts
  • e-mail drip campaigns
  • blog posts
  • case studies
  • brochures
  • sales sheets
  • thought leadership pieces
  • online, print, radio & tv ads
  • direct mail
  • press releases & kits
  • interactive presentations
  • trade show preparation
  • corporate & sales videos
  • annual reports
  • newsletters

Fredricks Communications ©