industry / sector experience

  • agriculture
  • banking/financial
  • civic/government
  • construction
  • education/university/research
  • electrical device supply
  • health care
  • insurance
  • it systems/software
  • nonprofit/advocacy
  • paper recycling
  • public health
  • telecommunications
  • trucking
  • utilities
  • wind energy
  • workforce safety

services

  • branding & positioning
  • messaging strategy development
  • creative concepting
  • copywriting
  • seo copywriting
  • content creation
  • public & media relations
  • account & project management
  • creative direction

deliverables

  • messaging strategies
  • communication & public relations plans
  • brand positioning lines (aka, taglines)
  • website content
  • e-blasts
  • blog posts
  • case studies
  • brochures
  • sales sheets
  • thought leadership pieces
  • online, print, radio & tv ads
  • direct mail
  • press releases & kits
  • interactive presentations
  • trade show preparation
  • corporate & sales videos
  • annual reports
  • newsletters
  • a combination of any or all of the above

Integrated Advertising, Marketing & PR That Works

sound strategies. great ideas. good words.

I’ve been helping B2B and B2C companies and organizations build their brand images, equity and reputations with strategic copywriting and SEO content creation. I’ve been at it since 2004. I do it by telling their stories well.

Whether you need a single piece or a strongly differentiated messaging strategy, I’ll start by gaining a sound understanding of your business. Then I’ll create compelling messaging and communication tools, and tie it all together with clear, concise and consistent copy and content.

I can work as an independent consultant providing comprehensive branding or component services, as a project manager overseeing the work of multiple communication professionals or as an extension of your internal marketing staff. Whatever works for you.

Let’s share some good words.

Explosive Messaging

seo content & copy that’ll blow their minds

The reaction of members of your target markets whenever they see your ad, marketing piece or website? KA-BLAM! Words should figuratively blast off of the page or the screen, hit them hard right between the eyes and make them want to take the next step in the buying process.

To make it happen, I use C4. Every bit of copy or SEO content I develop for you will be:

  • clear – Simple, easy-to-comprehend, everyday language will keep your reader engaged.
  • compelling – The words will be powerful and effective in describing the benefits of your
    company, product or service. Active voice and style – with vigorous writing, transitions
    between thoughts and so on – will move your prospects toward the action you desire.
  • consistent – The messaging will support your branding strategy and complements your other
    communications.
  • concise – Short is sweet.

I’ll throw in the fifth “c” – creative – for free.

Stake Your Claim

brand positioning & messaging strategies

Branding is what you do to build and maintain a strong identity so prospects have a positive image of your organization and your offerings. Any time people think of what you sell, you want to be at the top of their list. But it’s anything but simple. I’ll help you

  • define what your identity is now and what you want it to be
  • define your position compared to your competitors and create a compelling positioning line,
    a.k.a., tagline
  • develop a messaging framework that highlights your differentiators and gives you a road
    map for all future communications
  • deliver clear, concise and honest brand messages through strategic copywriting and SEO content development
  • answer the golden question for customers and prospects – what’s in it for me?

What’s the Big Idea?

conceptual foundations – one ad to multi-year campaigns

In today’s high-speed marketplace, no one takes a lot of time to pay attention to marketing messages, let alone read or think about them. Unless…

Whether we’re talking about a website, single ad, corporate brochure or comprehensive campaign, you need a concept that grabs attention and holds interest.

Creativity for creativity’s sake is a waste of time and money. A good concept is, first and foremost, firmly rooted in your culture, business objectives and differentiators.

A strong concept combines themes, headlines and images in complementary ways that will carry your story through multiple message delivery channels over time. It might tickle their funny bones, make them stop and say, “Huh?!” or appeal to their softer side – whatever will effectively impact your audience.

Finally, a valuable concept will move members of your target market to the action you desire.

These are the kinds of concepts I’ll develop for you.

The Ideal Team for Your Project

advertising, marketing and pr project management

Just as no two clients’ needs are the same, no two branding or marketing teams should be the same. I match team members to the project by pulling in experts from a range of communication disciplines who have the right skills sets, then oversee projects to ensure they’re completed well, on time and on budget. Depending on the project and its objectives, your Fredricks Communications team will include:

  • messaging strategist, copywriter & content creator
  • graphic designer
  • illustrator
  • media planner
  • multimedia architect
  • photographer
  • radio/tv/video editor/producer
  • social media expert
  • videographer
  • web architect/designer

Giving Your Story Life

campaign implementation & execution

We’ve nailed down the brand messaging strategy. Now it’s time to get the good word out. I’ll work with my team to develop the advertising, marketing and public relations tools that will get the job done. In the process, we’ll make sure they all work together to achieve overall brand consistency.

Fredricks Communications ©