Integrated Advertising, Marketing & PR That Works

sound strategies. great ideas. good words.

I’ve been helping B2B and B2C companies and organizations build their brand images, equity and reputations with strategic copywriting and SEO content creation. I’ve been at it since 2004. I do it by telling their stories well.

Whether you need a single piece or a strongly differentiated messaging strategy, I’ll start by gaining a sound understanding of your business. Then I’ll create compelling messaging and communication tools, and tie it all together with clear, concise and consistent copy and content.

I can work as an independent consultant providing comprehensive branding or component services, as a project manager overseeing the work of multiple communication professionals or as an extension of your internal marketing staff. Whatever works for you.

Let’s share some good words.

services

  • branding & positioning
  • messaging strategy development
  • creative concepting
  • copywriting
  • seo copywriting
  • content creation
  • public & media relations
  • account & project management
  • creative direction

industry / sector experience

  • agriculture
  • banking/financial
  • civic/government
  • construction
  • education/university/research
  • electrical device supply
  • health care
  • insurance
  • it systems/software
  • nonprofit/advocacy
  • paper recycling
  • public health
  • telecommunications
  • trucking
  • utilities
  • wind energy
  • workforce safety

deliverables

  • messaging development
  • messaging strategies
  • communication & public relations plans
  • brand positioning lines (aka, taglines)
  • website content
  • e-blasts
  • e-mail drip campaigns
  • blog posts
  • case studies
  • brochures
  • sales sheets
  • thought leadership pieces
  • online, print, radio & tv ads
  • direct mail
  • press releases & kits
  • interactive presentations
  • trade show preparation
  • corporate & sales videos
  • annual reports
  • newsletters

Fredricks Communications ©